Online Casino and Poker Business : To White Label or Not

In one of the recent gaming industry events i always attended, I overheard a conversation between two guys and one of them told the other that having a white label gaming site is a way to make quick money online. I tend to not totally agree with this statement.

The speed advantage that a White Label gaming solution has is the period till when one actually begins the gaming site, as the only task will be that of integrating the games within a newly designed website and then go live. You basically avoid the bureaucratic process of applying for a gaming permission, formulating sets of documentation, going through rigorous technical audits, paying legal, application and permission fees, and in some jurisdictions you are also required to register a company in that same legislation. With a white label solution you do not need all this and you can still have an online gaming site within a regulated licensed platform.

It normally takes a couple of weeks to have your poker casino gaming site fully operational and online, and then it is up to you to drive traffic towards your site. For the white label client, the agent will take care of the rest. The administration of your site will be processed on a daily basis leaving you ample time to spotlight your marketing strategy. Your agent will monitor all registered players and ensure that deceitful individuals enter your database, all financial transaction related to depots and withdrawals take place through secure online payment gateways. Even the transaction fee is taken care of by the agent.

Online players need constant attention and it is important that you offer good support service in all the languages of your target markets. There are few players who claim eternal loyalty to a gaming site and so the active gaming cycle on a particular site may vary from weeks to a couple of months. Customer retention is all in your hands. Creativity in marketing and customer retention is of great importance nowadays in this competitive online entertainment business and one can only target the right players by knowing the players themselves. You can either to set up and manage your own support service team or else allow the agent handle this task for you.

The white label solution will definitely keep you focused on your main task; that of attracting players to your site and when you’re totally focused then you’ll speed up the trail to your online gaming business success.

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